Comet Roof - Simplifying Metal Roofing Selection Through a User-Centered Digital Catalogue
PT Comtech Metalindo Terpadu, widely known as Comet, is an Indonesian manufacturer of metal roofing products with a broad range of brands, profiles, finishes, and color options. As its product portfolio continued to grow, Comet needed a corporate website that could do more than introduce the company—it had to help architects, contractors, project owners, and customers find the right roofing solution more easily.
We developed the website as an interactive digital product catalogue, combining clear product communication, intuitive UI/UX, and comprehensive technical information in one structured browsing experience.
The visual design reflects Comet’s modern and minimal brand character. Its distinctive red polygonal graphic, inspired by the geometry of a roof, became a recurring visual element across the interface, creating a digital experience that feels consistent with the brand while remaining clean and easy to navigate.
The main challenge was simplifying a complex metal roofing product system. With multiple brands, roof profiles, finishing types, and color variations, users could easily become overwhelmed by the number of choices.
We reorganized the information around how customers actually evaluate roofing products. Each brand is introduced through concise positioning and practical application guidance, helping users quickly understand the differences and determine which range is most relevant to their project.
Individual roofing profiles are presented through large product visuals and real-world application images, supported by clear technical specifications for more informed product selection. Finishing types and available colors are then grouped systematically, making comparison easier without adding unnecessary complexity to the interface.
Behind the website, we also developed a structured content management system (CMS) that allows Comet’s internal team to manage brands, product profiles, specifications, finishes, colors, and other product information more efficiently.
The result is a corporate website and digital product catalogue that translates a complex roofing portfolio into a clearer customer journey—helping potential clients understand Comet’s products, compare relevant options, and move more confidently toward enquiry and project consultation.
