Comextra Plantiq - Turning Indonesian Cashew into a Youthful Plant-Based Brand
Comextra Majora, a leading Indonesian cashew producer and exporter, expanded its expertise from the B2B market into consumer products with Plantiq, a ready-to-drink cashew beverage created as a plant-based alternative to dairy milk.
Targeting a younger generation of consumers, the challenge was to build a distinctive brand that felt modern, natural, and relevant in the growing plant-based beverage market. Rather than following the visual language of imported plant-based brands, we built the identity around a stronger and more authentic idea: Indonesian Cashew.
The brand was developed from the ground up, starting with a custom bottle shape. Through sketching, clay modelling, prototyping, and 3D printing, we created a form with soft, flowing curves that reflects the creamy character of the drink while remaining practical for production, shrink-wrapping, and sealing.
The same character was carried across the entire identity. A playful logo with rounded organic forms gives Plantiq a friendly and youthful personality, supported by custom typography and illustration created specifically for the brand.
On the packaging, a bold cashew illustration becomes the visual hero, immediately communicating the product's main ingredient and differentiating Plantiq from soy, oat, almond, and other plant-based drinks. Its expressive brush texture reinforces the natural character of cashew while giving the brand a more distinctive and contemporary presence.
The resulting brand identity and packaging system bring together bottle design, logo, typography, illustration, and packaging into one coherent visual language—turning Indonesian cashew into a modern plant-based proposition with a character of its own.
The system was also designed to scale easily across different pack sizes and future product variants, providing Plantiq with a consistent foundation for long-term brand growth.
