Designata

After years of operating in the B2B organic products market, our long-term client Nature Manna decided to expand into retail and create a consumer brand of its own. Having previously developed the company’s corporate identity and website, we were trusted again to build this new brand from the ground up.

The result was Manatura, a premium organic and natural food brand created for health-conscious urban consumers. Our work covered the complete brand experience—from brand naming, logo and visual identity to packaging design, packaging system, custom illustration, photography, and website development.

The name Manatura combines the heritage of Manna with the idea of nature, creating a direct connection between the company’s established expertise and its new consumer-facing proposition.

Visually, the brand needed to communicate three qualities clearly: natural, healthy, and premium. We developed a clean and refined identity supported by custom botanical illustrations that bring warmth and authenticity to the packaging while differentiating the products from more conventional organic food brands.

A consistent packaging system was created to accommodate Manatura’s growing range of organic products across different categories and formats. The illustration style, typography, color palette, certification information, and product hierarchy work together to create a recognizable family while allowing individual products to remain easy to identify.

The product website extends the same visual language into the digital experience. Designed as an accessible product catalogue, it allows consumers, distributors, and potential business partners to easily explore Manatura’s product range, certifications, and brand information.

The result is an integrated branding system that helped translate Nature Manna’s B2B expertise into a distinctive retail presence—connecting brand strategy, identity, packaging, and digital communication within one consistent premium organic brand.